What is HOW I SOCIAL?

What is HOW I SOCIAL?

Hello! We are two graduate students at UMass Boston's School of Management. We want to explore how small businesses in Boston can use social media to grow their brand. Through conversations with small business owners, entrepreneurs, and social media managers, we're going to find out:

-What works and what doesn't

-How a company can use social to define the voice of their brand

-How they measure their results and turn followers into customers

-Any tips and tricks that can help you build your following

-And much more!

Our goal is that through this campaign we can build a community of Boston based small business owners sharing their insights and helping each other succeed

We look forward to sharing these stories with you!

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Allium Market

We headed to Brookline’s Coolidge Corner and chatted with Chelsea, Head Cheesemonger at Allium Market to discuss collaborating with other brands, making sales through social channels, and solving problems through the DM’s The Stats Allium Market Brookline, MA Instagram: @AlliumMarket 3,140 Followers Facebook: Allium Market and Cafe 1,017 Likes 1,133 Followers 422 Check-in’s When Allium Market opened up in Brookline’s Coolidge Corner in 2014, there was one goal in mind: to fill the void that was missing in the neighborhood for a casual, comfortable place to both shop and eat. There were amazing restaurants and bars, but not so much when it came to a neighborhood grocer that provided both fresh greens and harder to find cheeses and speciality items. So when it came to marketing themselves on social media, they have truly tried to capture that vibe: a place that can be a cozy, comfortable hub for the neighborhood, while also providing...

Jenny Okumura - Contemporary Artist

We sat down with Jenny Okamura, a Contemporary Artist here in Boston to discuss using social media to connect with other artists offline, letting your personality shine through in your posts without being too personal, and the connection between Instagram and Arthur Rambauld The Stats: Instagram @Jennyjean25 12.8k followers On the surface, Jenny Okumura paints beautifully moving fine art. But beyond that, she’s also a poet, she’s the President of the National Association of Women’s Artists MA Chapter, she manages Gallatea where she brings women artists together. And she has a story to tell. When it comes to sharing that story on social media, it can be a fine line between giving followers a glimpse into a more personal side of herself and her art, while focusing on running it like a business. Jenny does an amazing job with this balance - so much so that she’s racked up almost 13k followers in the year and a half since she started using Instagram. ...

Evy Tea

We sat down with Evy from Evy Tea to discuss using social media to tell YOUR brand’s personal story, adding value to the lives if your followers, and the importance of having an off-line presence The Stats: Evy Tea Charlestown, MA Instagram: @coldbrewtea 6,868 followers Facebook Evy Tea 1541 Likes 1613 Followers Evy Tea was founded in 2014 right here in Boston. Using a cold brew method and traditional techniques and ingredients, Evy had the goal of putting a real good product out there - no more sugar and artificial flavors. Since then, Evy Tea has grown dramatically and can now be found in stores coast-to-coast. Throughout this journey, Evy has used social media in a very unorthodox way: rather than looking at her product portfolio and asking herself how she could turn it into content, she looked at her journey and realized that this was how she could connect with people. Social media was created as a media to con...

How I Social

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