What is HOW I SOCIAL?

What is HOW I SOCIAL?

Hello! We are two graduate students at UMass Boston's School of Management. We want to explore how small businesses in Boston can use social media to grow their brand. Through conversations with small business owners, entrepreneurs, and social media managers, we're going to find out:

-What works and what doesn't

-How a company can use social to define the voice of their brand

-How they measure their results and turn followers into customers

-Any tips and tricks that can help you build your following

-And much more!

Our goal is that through this campaign we can build a community of Boston based small business owners sharing their insights and helping each other succeed

We look forward to sharing these stories with you!

Comments

Jenny Okumura - Contemporary Artist

We sat down with Jenny Okamura, a Contemporary Artist here in Boston to discuss using social media to connect with other artists offline, letting your personality shine through in your posts without being too personal, and the connection between Instagram and Arthur Rambauld The Stats: Instagram @Jennyjean25 12.8k followers On the surface, Jenny Okumura paints beautifully moving fine art. But beyond that, she’s also a poet, she’s the President of the National Association of Women’s Artists MA Chapter, she manages Gallatea where she brings women artists together. And she has a story to tell. When it comes to sharing that story on social media, it can be a fine line between giving followers a glimpse into a more personal side of herself and her art, while focusing on running it like a business. Jenny does an amazing job with this balance - so much so that she’s racked up almost 13k followers in the year and a half since she started using Instagram. ...

Getting Started with Video Content

According to HubSpot, social media posts with video content have 48% more views. Clearly, video is the way to go when it comes to quickly engaging your followers in new content. Many marketers say that they struggle with “what” to create videos about. Just like we recommended for other content, if you don’t know where to begin - start with what has worked for you so far, and then look to your competitors. Sort your blog content in order of most traffic and create videos around those topics. Use Facebook “Pages to Watch” to figure out what kind of videos your competitors are making and generate topic ideas based off of that. Also, think about using your customers as resources. Look outside of your specific industry to your favorite brands. In terms of video best-practices, there are some simple factors that people are more likely to interact with. The first factor is video length. On Facebook, for exa mple, the highest engaging videos are between 60...

Deciding which platforms work best for your small business

When it comes to marketing your small business on social media, it's not just about what content you put out there - you also have to keep in mind where you are putting that content. By conducting some simple market research, you can define which social media channels will best reach your target audience. Some important metrics to keep in mind when defining who your audience are: · The location of your audience · The online behaviors of your target market · How long they spend on the internet · How they prefer to take in their content · How often they use social media These factors will help you to obtain an in-depth profile of your audience. With this info, you have the potential to establish what your customer looks like, where they fit demographically and geographically, what stage they are at in their career, and so on. You might already have something like this. If not, there are a couple of ways to get it. 1. Survey your Customers Send a quic...

How I Social

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