What is HOW I SOCIAL?

What is HOW I SOCIAL?

Hello! We are two graduate students at UMass Boston's School of Management. We want to explore how small businesses in Boston can use social media to grow their brand. Through conversations with small business owners, entrepreneurs, and social media managers, we're going to find out:

-What works and what doesn't

-How a company can use social to define the voice of their brand

-How they measure their results and turn followers into customers

-Any tips and tricks that can help you build your following

-And much more!

Our goal is that through this campaign we can build a community of Boston based small business owners sharing their insights and helping each other succeed

We look forward to sharing these stories with you!

Comments

Learning From Your Competition

When you’re starting from scratch with content and you’re looking for inspiration, competitors are a great place to start. Although this is a good jumping off point, be careful not to assume that just because they’re doing it a certain way, that it’s the best strategy. Always keep in mind what speaks most authentically to you and your brand before drawing inspiration from another. From looking at your competitors’ social profiles you can see: · How often they post · What days of the week and times of the day they post · How large their follower bases are · What specific types of organic, sponsored, and ad content they post · Which types of posts get the most engagement By capturing this information in a spreadsheet or a format that works well for your ...

Getting Started with Video Content

According to HubSpot, social media posts with video content have 48% more views. Clearly, video is the way to go when it comes to quickly engaging your followers in new content. Many marketers say that they struggle with “what” to create videos about. Just like we recommended for other content, if you don’t know where to begin - start with what has worked for you so far, and then look to your competitors. Sort your blog content in order of most traffic and create videos around those topics. Use Facebook “Pages to Watch” to figure out what kind of videos your competitors are making and generate topic ideas based off of that. Also, think about using your customers as resources. Look outside of your specific industry to your favorite brands. In terms of video best-practices, there are some simple factors that people are more likely to interact with. The first factor is video length. On Facebook, for exa mple, the highest engaging videos are between 60...

Deciding which platforms work best for your small business

When it comes to marketing your small business on social media, it's not just about what content you put out there - you also have to keep in mind where you are putting that content. By conducting some simple market research, you can define which social media channels will best reach your target audience. Some important metrics to keep in mind when defining who your audience are: · The location of your audience · The online behaviors of your target market · How long they spend on the internet · How they prefer to take in their content · How often they use social media These factors will help you to obtain an in-depth profile of your audience. With this info, you have the potential to establish what your customer looks like, where they fit demographically and geographically, what stage they are at in their career, and so on. You might already have something like this. If not, there are a couple of ways to get it. 1. Survey your Customers Send a quic...

How I Social

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