What is HOW I SOCIAL?

What is HOW I SOCIAL?

Hello! We are two graduate students at UMass Boston's School of Management. We want to explore how small businesses in Boston can use social media to grow their brand. Through conversations with small business owners, entrepreneurs, and social media managers, we're going to find out:

-What works and what doesn't

-How a company can use social to define the voice of their brand

-How they measure their results and turn followers into customers

-Any tips and tricks that can help you build your following

-And much more!

Our goal is that through this campaign we can build a community of Boston based small business owners sharing their insights and helping each other succeed

We look forward to sharing these stories with you!

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