What is HOW I SOCIAL?

What is HOW I SOCIAL?

Hello! We are two graduate students at UMass Boston's School of Management. We want to explore how small businesses in Boston can use social media to grow their brand. Through conversations with small business owners, entrepreneurs, and social media managers, we're going to find out:

-What works and what doesn't

-How a company can use social to define the voice of their brand

-How they measure their results and turn followers into customers

-Any tips and tricks that can help you build your following

-And much more!

Our goal is that through this campaign we can build a community of Boston based small business owners sharing their insights and helping each other succeed

We look forward to sharing these stories with you!

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Jenny Okumura - Contemporary Artist

We sat down with Jenny Okamura, a Contemporary Artist here in Boston to discuss using social media to connect with other artists offline, letting your personality shine through in your posts without being too personal, and the connection between Instagram and Arthur Rambauld The Stats: Instagram @Jennyjean25 12.8k followers On the surface, Jenny Okumura paints beautifully moving fine art. But beyond that, she’s also a poet, she’s the President of the National Association of Women’s Artists MA Chapter, she manages Gallatea where she brings women artists together. And she has a story to tell. When it comes to sharing that story on social media, it can be a fine line between giving followers a glimpse into a more personal side of herself and her art, while focusing on running it like a business. Jenny does an amazing job with this balance - so much so that she’s racked up almost 13k followers in the year and a half since she started using Instagram. ...

5 Super Easy Ways to Make the Most (CONTENT) of the Holiday Season

Simply sticking with your usual game plan heading into this next month? Well then you're missing out on some primo content my friend! The holidays are full of cheer, parties, music, family, fun, and all that other good stuff. So what does that mean for your small business? It means you can use this time of merriment to your advantage when it comes to generating amazing content for your social channels. Follow the 5 tips below to make this most of this holiday season! 1. Put together an Instagram-able wish list In one snapshot, capture an item or a number of items you’d like to promote for the holiday season. To capture the seasonal vibe, consider laying things out in a festive way. See below for a perfect example. 2. Run a promotion for your top fans Do you have a few top fans on Instagram and Facebook? Those folks who always show you love and get involved in the comment section? These are known as brand ambassadors. A great way to show your...

Deciding which platforms work best for your small business

When it comes to marketing your small business on social media, it's not just about what content you put out there - you also have to keep in mind where you are putting that content. By conducting some simple market research, you can define which social media channels will best reach your target audience. Some important metrics to keep in mind when defining who your audience are: · The location of your audience · The online behaviors of your target market · How long they spend on the internet · How they prefer to take in their content · How often they use social media These factors will help you to obtain an in-depth profile of your audience. With this info, you have the potential to establish what your customer looks like, where they fit demographically and geographically, what stage they are at in their career, and so on. You might already have something like this. If not, there are a couple of ways to get it. 1. Survey your Customers Send a quic...

How I Social

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