What is HOW I SOCIAL?

What is HOW I SOCIAL?

Hello! We are two graduate students at UMass Boston's School of Management. We want to explore how small businesses in Boston can use social media to grow their brand. Through conversations with small business owners, entrepreneurs, and social media managers, we're going to find out:

-What works and what doesn't

-How a company can use social to define the voice of their brand

-How they measure their results and turn followers into customers

-Any tips and tricks that can help you build your following

-And much more!

Our goal is that through this campaign we can build a community of Boston based small business owners sharing their insights and helping each other succeed

We look forward to sharing these stories with you!

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Allium Market

We headed to Brookline’s Coolidge Corner and chatted with Chelsea, Head Cheesemonger at Allium Market to discuss collaborating with other brands, making sales through social channels, and solving problems through the DM’s The Stats Allium Market Brookline, MA Instagram: @AlliumMarket 3,140 Followers Facebook: Allium Market and Cafe 1,017 Likes 1,133 Followers 422 Check-in’s When Allium Market opened up in Brookline’s Coolidge Corner in 2014, there was one goal in mind: to fill the void that was missing in the neighborhood for a casual, comfortable place to both shop and eat. There were amazing restaurants and bars, but not so much when it came to a neighborhood grocer that provided both fresh greens and harder to find cheeses and speciality items. So when it came to marketing themselves on social media, they have truly tried to capture that vibe: a place that can be a cozy, comfortable hub for the neighborhood, while also providing cus

Learning From Your Competition

When you’re starting from scratch with content and you’re looking for inspiration, competitors are a great place to start. Although this is a good jumping off point, be careful not to assume that just because they’re doing it a certain way, that it’s the best strategy. Always keep in mind what speaks most authentically to you and your brand before drawing inspiration from another. From looking at your competitors’ social profiles you can see: · How often they post · What days of the week and times of the day they post · How large their follower bases are · What specific types of organic, sponsored, and ad content they post · Which types of posts get the most engagement By capturing this information in a spreadsheet or a format that works well for your organization, you are able to see patterns that show what is working and what isn’t. Lessons to learn from Competitors on Social Media

How I Social

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