Video Interview - Castle Island Brewing Co.

5 Super Easy Ways to Make the Most (CONTENT) of the Holiday Season

Simply sticking with your usual game plan heading into this next month? Well then you're missing out on some primo content my friend! The holidays are full of cheer, parties, music, family, fun, and all that other good stuff. So what does that mean for your small business? It means you can use this time of merriment to your advantage when it comes to generating amazing content for your social channels. Follow the 5 tips below to make this most of this holiday season! 1. Put together an Instagram-able wish list In one snapshot, capture an item or a number of items you’d like to promote for the holiday season. To capture the seasonal vibe, consider laying things out in a festive way. See below for a perfect example. 2. Run a promotion for your top fans Do you have a few top fans on Instagram and Facebook? Those folks who always show you love and get involved in the comment section? These are known as brand ambassadors. A great way to show your...

Keeping your brand consistent

Keeping your brand consistent on Social Media It’s incredibly important to focus on keeping your brand's voice and content quality consistent on social media. This is how small businesses are able to cultivate a loyal following of customers. If customers are getting inconsistent messages, differing levels of content quality, or aren’t getting a steady flow of new content they can be confused and your social media presence could damage your brand as a whole. The key is to be consistent, but not repetitive or boring Some tips: · Don’t bombard users with the same content over and over again · Twitter, Facebook, and Instagram users expect different kinds of content and differing posting frequencies · Do not consistently advertise to fans. Promoting a product is a great thing to do in a post, but shouldn’t be the only thing you do- guests will find this boring. We go on social media for funny content, interesting content, or anythi...

Using Social Media to Promote Small Business Saturday

It's that time of the year again! The Thanksgiving feast leftovers are in the fridge, the football games are over, and Black Friday is officially done. This means one thing for small business owners nationwide: Small Business Saturday! It's imperative to build a buzz on social media leading up to Small Business Saturday to make the most of the holiday. Small Business Saturday is also a great opportunity to capture content from the busy day; this content can be used later on to carry that buzz through the holiday season! This e vent provides an opportunity for the customers as well to share their photos of their experience and get the conversation going about your brand. Whether you plan on joining on Small Business Saturday as a neighborhood champion or a shopper, keep the following tips in mind to ensure it’s just as successful online as it is off . #1. Provide as many #hashtags as possible Before Small Business Saturday kicks off, send out an email ...

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