Video Interview - Castle Island Brewing Co.

Learning From Your Competition

When you’re starting from scratch with content and you’re looking for inspiration, competitors are a great place to start. Although this is a good jumping off point, be careful not to assume that just because they’re doing it a certain way, that it’s the best strategy. Always keep in mind what speaks most authentically to you and your brand before drawing inspiration from another. From looking at your competitors’ social profiles you can see: · How often they post · What days of the week and times of the day they post · How large their follower bases are · What specific types of organic, sponsored, and ad content they post · Which types of posts get the most engagement By capturing this information in a spreadsheet or a format that works well for your ...

Deciding which platforms work best for your small business

When it comes to marketing your small business on social media, it's not just about what content you put out there - you also have to keep in mind where you are putting that content. By conducting some simple market research, you can define which social media channels will best reach your target audience. Some important metrics to keep in mind when defining who your audience are: · The location of your audience · The online behaviors of your target market · How long they spend on the internet · How they prefer to take in their content · How often they use social media These factors will help you to obtain an in-depth profile of your audience. With this info, you have the potential to establish what your customer looks like, where they fit demographically and geographically, what stage they are at in their career, and so on. You might already have something like this. If not, there are a couple of ways to get it. 1. Survey your Customers Send a quic...

Jenny Okumura - Contemporary Artist

We sat down with Jenny Okamura, a Contemporary Artist here in Boston to discuss using social media to connect with other artists offline, letting your personality shine through in your posts without being too personal, and the connection between Instagram and Arthur Rambauld The Stats: Instagram @Jennyjean25 12.8k followers On the surface, Jenny Okumura paints beautifully moving fine art. But beyond that, she’s also a poet, she’s the President of the National Association of Women’s Artists MA Chapter, she manages Gallatea where she brings women artists together. And she has a story to tell. When it comes to sharing that story on social media, it can be a fine line between giving followers a glimpse into a more personal side of herself and her art, while focusing on running it like a business. Jenny does an amazing job with this balance - so much so that she’s racked up almost 13k followers in the year and a half since she started using Instagram. ...

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