How I Social

This week we sat down with Caroline Angele, Marketing & Sales Associate for Boston Organics to discuss user generated photos, using analytics to guide content, and using social channels to highlight the positive work they do as a B Corporation.   Stats Boston Organics Charlestown, MA Instagram @bostonorganics 3,419 Followers Facebook @bostonorganics 9,774 Likes 9,831 Followers Twitter @BostonOrganics 5,875 Tweets 4,301 Followers Pinterest Boston Organics 6.8K monthly views YouTube Boston Organics 32 Subscribers Boston Organics mission is to provide access to fresh, organic produce to promote and support healthy living in a mindful and sustainable way that respects the environment, supports local farms, local businesses, and fair-trade practices. In other words, they are way more than just a grocery delivery service. They support local organic farmers, they provide Bostonians with amazing, fre...

We sat down with Brian from Action Emergency Services in Revere to discuss using social media to document and promote their work, collaborating with other companies, and the importance of separating  the quality of their work from the circumstances that caused them. Stats Action Emergency Services Revere, MA Facebook @ActionEmergency 205 Likes 206 Followers Twitter @ActionEmerg Action Emergency Services bills themselves as "the company you hope you'll never need, but will always be there when you do". With a tagline like that, you'd think that using social media to market their services could be tricky. Most people don't shop around for an emergency services company when they're scrolling through their social media feed, and it might be hard to find passionate fan advocates for work associated with tragic situations. However, as Job Supervisor Brian goes on to explain, social media is the perfect medium for Action E...

Simply sticking with your usual game plan heading into this next month? Well then you're missing out on some primo content my friend! The holidays are full of cheer, parties, music, family, fun, and all that other good stuff. So what does that mean for your small business? It means you can use this time of merriment to your advantage when it comes to generating amazing content for your social channels. Follow the 5 tips below to make this most of this holiday season! 1. Put together an Instagram-able wish list In one snapshot, capture an item or a number of items you’d like to promote for the holiday season. To capture the seasonal vibe, consider laying things out in a festive way. See below for a perfect example. 2. Run a promotion for your top fans Do you have a few top fans on Instagram and Facebook? Those folks who always show you love and get involved in the comment section? These are known as brand ambassadors. A great way to show your...