How I Social

We sat down with Michelle, Marketing Operations Coordinator for Willie’s Superbrew to discuss authenticity on social media, using tools to get a better idea of their target audience, and networking with photographers through Instagram. The Stats Willie’s Superbrew Charlestown, MA Instagram @DrinkSuperbrew 6,970 Followers Facebook @Willies Superbrew 3,791 Followers 3,481 Likes 19 Check-Ins When Willie’s Superbrew was founded a few years ago, they had three key beliefs in mind: 1. We deserve to know what we’re drinking 2. Drinks should only have real ingredients (not flavors) 3. Real ingredients taste better.   Since their start on Cape Cod a few years ago, they’ve grown from brewing a ginger beer that you can find at some local specialty shops, to a company with a wide range of eclectic and seasonal flavor offerings that can be found up and down the East Coast. As Michelle explains, throughout this journey they’ve used

It's that time of the year again! The Thanksgiving feast leftovers are in the fridge, the football games are over, and Black Friday is officially done. This means one thing for small business owners nationwide: Small Business Saturday! It's imperative to build a buzz on social media leading up to Small Business Saturday to make the most of the holiday. Small Business Saturday is also a great opportunity to capture content from the busy day; this content can be used later on to carry that buzz through the holiday season! This e vent provides an opportunity for the customers as well to share their photos of their experience and get the conversation going about your brand. Whether you plan on joining on Small Business Saturday as a neighborhood champion or a shopper, keep the following tips in mind to ensure it’s just as successful online as it is off . #1. Provide as many #hashtags as possible Before Small Business Saturday kicks off, send out an email

According to HubSpot, social media posts with video content have 48% more views. Clearly, video is the way to go when it comes to quickly engaging your followers in new content.   Many marketers say that they struggle with “what” to create videos about. Just like we recommended for other content, if you don’t know where to begin - start with what has worked for you so far, and then look to your competitors. Sort your blog content in order of most traffic and create videos around those topics. Use Facebook “Pages to Watch” to figure out what kind of videos your competitors are making and generate topic ideas based off of that. Also, think about using your customers as resources. Look outside of your specific industry to your favorite brands. In terms of video best-practices, there are some simple factors that people are more likely to interact with.   The first factor is video length. On Facebook, for exa mple, the highest engaging videos are between 60-90 secon

We sat down with Jenny Okamura, a Contemporary Artist here in Boston to discuss using social media to connect with other artists offline, letting your personality shine through in your posts without being too personal, and the connection between Instagram and Arthur Rambauld The Stats: Instagram @Jennyjean25 12.8k followers On the surface, Jenny Okumura paints beautifully moving fine art. But beyond that, she’s also a poet, she’s the President of the National Association of Women’s Artists MA Chapter, she manages Gallatea where she brings women artists together. And she has a story to tell.   When it comes to sharing that story on social media, it can be a fine line between giving followers a glimpse into a more personal side of herself and her art, while focusing on running it like a business. Jenny does an amazing job with this balance - so much so that she’s racked up almost 13k followers in the year and a half since she started using Instagram.  

When you’re starting from scratch with content and you’re looking for inspiration, competitors are a great place to start. Although this is a good jumping off point, be careful not to assume that just because they’re doing it a certain way, that it’s the best strategy. Always keep in mind what speaks most authentically to you and your brand before drawing inspiration from another. From looking at your competitors’ social profiles you can see: ·         How often they post ·         What days of the week and times of the day they post ·         How large their follower bases are ·         What specific types of organic, sponsored, and ad content they post ·         Which types of posts get the most engagement By capturing this information in a spreadsheet or a format that works well for your organization, you are able to see patterns that show what is working and what isn’t. Lessons to learn from Competitors on Social Media                  

We headed to Brookline’s Coolidge Corner and chatted with Chelsea, Head Cheesemonger at Allium Market to discuss collaborating with other brands, making sales through social channels, and solving problems through the DM’s The Stats Allium Market Brookline, MA Instagram: @AlliumMarket 3,140 Followers   Facebook: Allium Market and Cafe 1,017 Likes 1,133 Followers 422 Check-in’s When Allium Market opened up in Brookline’s Coolidge Corner in 2014, there was one goal in mind: to fill the void that was missing in the neighborhood for a casual, comfortable place to both shop and eat. There were amazing restaurants and bars, but not so much when it came to a neighborhood grocer that provided both fresh greens and harder to find cheeses and speciality items. So when it came to marketing themselves on social media, they have truly tried to capture that vibe: a place that can be a cozy, comfortable hub for the neighborhood, while also providing cus